SYDNEY MARKETING SOCIETY

For those with their own start-ups or even those just generally interested in branding, Jethro Mahon from Piknic, Jason Zhu He from Ikigai Network and Chelsey Jayadiwangsa from EY, shared their awesome insights and personal experience on the operations and business models of successful start-ups as well as the aesthetic elements that underscore a strong brand identity! And after networking and pizza, students were challenged to create a marketing strategy for a budding start-up and received valuable feedback from the entrepreneurs.